On 21st March 2018 L’Oréal, the world’s leading cosmetics company, launched a new
skincare brand in Kenya: MIXA. Products have already hit Kenyan shelves. Created in a French pharmacy in 1924, MIXA sensitive skin expert is tested under dermatological control thus you are assured of top notch quality.
MIXA has created tailor made, high-performing body care solutions, with a commitment to strict formulation principals. This is inspired by the brand’s pharmacy background. The MIXA range of products is formulated with a strict selection of active ingredients and all their products are 100% paraben-free. All products have proven efficacy on improving the comfort of sensitive skin.
A high percentage of Kenyan women have sensitive skin. Sensitive skin is delicate, dry, highly irritable and more prone to allergic reactions. Dr. Kamuri, Chairman of the Dermatologist Association of Kenya confirms “Kenyan studies have shown that 24% of women with sensitive skin have issues with itching, 39% have issues with rashes and 28% have issues with irritation.” Based on these studies, L’Oréal decided to launch the MIXA skincare range in the Kenyan market.
Salome Maina , Marketing Director , L’Oréal East Africa commented “With MIXA, we believe that we can improve the life of Kenyans by improving their skin comfort.” MIXA continues to enjoy global growth powered by one vision: Even sensitive skin can be cared for, soothed and comforted.
You can find this product range in all major retailers and pharmacists across Kenya in 4 variants: The Expert Product Cica Repair Balm, Restoring Body Lotion for Very Dry Skin , Anti Dryness Body Lotion for Dry Skin , and Soothing Body Lotion for Sensitive Skin.
The recommended retail price for the body lotions is at Kes.250 for the 200ml, Kes.430 for the 400ml, and Cica Repair Balm retails at Kes. 650.
