On 7th May 2018, Safaricom  announced the launch of the ‘Safaricom Twaweza Live’ experience which aims to positively impact customers and transform lives in various communities around the country.

Safaricom Sponsorship, Muhoro Nduta, Brand Assets, Mishi Wambiji (centre), and
Safaricom Foundation, Programs Manager Eunice Kibathi pose for a photo during the
Safaricom, Twaweza Live Launch at Michael Joseph centre.

The 7-month long campaign will see the company engage with communities across Kenya through free medical camps, campus take overs, great device offers, talent search activities, youth mentorship programmes and music concerts.

“As a Kenyan brand, Safaricom is committed to growing local talent and positively impacting the lives of Kenyans. The Safaricom Twaweza Live activities have been designed to provide close interactions between various user groups with aim of making a positive change to their wellbeing,” said Sylvia Mulinge, Director- Consumer Business, Safaricom.

Safaricom, Director of Consumer, Business Unit, Sylvia Mulinge address the press
during the Twaweza Launch Launch at Michael Joseph centre.

Twaweza Live is characterized by six concerts that will kick off in Eldoret then move on to Meru, Machakos, Mombasa, Kisumu and Kisii. The campaign will take place between May and November and will also focus on growing and nurturing local music talent by giving artistes a chance to perform in live concerts across the country.

Apart from concerts, there will also be road shows traversing various towns, artistes’ boot camps and Corporate Social Investment (CSI) activities that will all happen before the main concert.

Mogaka and Safaricom, Head of Events and Sponsorship, Zaheeda Suleman pose for
a photo.

The engaged artistes, to be announced ahead of each concert, will also get a chance to increase their revenue through mobile downloads of their music on the SONGA and SKIZA platforms.

Mogaka (right), Safaricom, Director of Consumer, Business Unit Sylvia Mulinge
(centre) and Larry Asego (left).

SONGA by Safaricom is an all-inclusive music streaming service offering a wide variety of music to customers as well as an additional platform for artistes to sell their music. It is accessible via an App on Android mobile devices and offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.

Safaricom runs the biggest ring back tunes service popularly known as Skiza for its 29 million customers. Last year Skiza service paid out over Kes 1.4 billion to artistes.


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