One of the most sure-fire ways for content creators to make money nowadays is through collaboration with brands. This includes content creators reviewing products from particular brands and getting paid for it. This seems fairly easy- just ask a brand if you can work together and it’s done. Or is it?
PR/ campaign managers receive numerous emails every day. Since you’re not the only one interested in collaborations, how do you make sure your email catches the PR manager’s attention?
Email Length
In general, no one likes long emails. For PR managers it’s even worse since they have to sift through a ton of emails to decide which ones are worth responding to. So if you want a collaboration, go straight to the point.
Aim for a maximum of 4 short paragraphs, with enough space between them- makes it easier to read. Right from the subject line, make your intention clear e.g Proposal For A Collaboration With (Insert brand name).
What to Include in the Email
Even if you just began your business/ content creation a few months ago, including the following in your email demonstrates to the brand that you are serious.
- A brief description of your business & what you stand for
- Why you believe collaborating with the brand will be good for them
- Stats- number of followers/ subscribers that you have, number of views, etc. Be honest with your numbers.
- Links to your social media profiles/ work
- Links to previous collaborations you’ve done (if any)
What to Avoid
Sending a general email is a turn off. Brands are just like people, they like to feel appreciated. Therefore say why you’d be honoured to work with that brand- their values resonate with yours, you love their products, you like their customer service, etc.
You may feel that humbling yourself is necessary especially if you’re a newbie. That may be true but don’t let that come across as sucking up. For instance saying ‘I’m just a beginner and so I don’t have many followers. However I’ll be happy to review your products for my small audience.’ This makes you appear desperate.
Exaggerating the engagement rate of your content might be tempting for beginners, but avoid it at all costs. If you land the collaboration, this will be put to the test and woe unto you if the brand doesn’t see the expected results!
