You’ve sent out the email(s) to a brand with proposals for a collaboration. Maybe they responded positively, you had fruitful discussions and got your hopes up. Nothing indicates that a rejection is coming up until you get that “thanks, but no thanks” email. Where do you go from here?
Nobody likes being turned down. Especially for something they had really looked forward to. The feelings of disappointment and anger are understandable, but don’t wallow in them. Take a moment to process the situation objectively then move forward.
What to Say:
The last thing you’ll feel like doing is responding to the rejection email, but it’s important. Begin by thanking the PR manager (or whoever you were in contact with) for their time. Most people in this position deal with tons of proposals, some of which they never respond to. So if they took time to engage with you, appreciate it.
Express your interest in working with the brand in future projects. This demonstrates you care about building a relationship with them rather than just being focused on money. You’re more likely to be considered for the next project that matches your profile.
Send out inquiry emails periodically. Politely remind the PR manager of previous communication and ask if there are any upcoming projects you can work on together. This increases your chances of landing the deal.
What to Avoid:
Keep the email professional. Yes, a rejection isn’t pretty but leave your feelings out of it. Avoid statements that pridefully focus on yourself. Like saying you’re the best and the brand will regret turning you down.
Remember, respectfully replying to a rejection email might open other doors for you. Not just with that brand by the way. The PR manager might forward your profile to other companies with similar business opportunities.
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