Tanqueray, the premium gin brand, partnered with Itikadi Fashion House, a contemporary Kenyan label, for an exclusive Sip and Shop event at Kali Works, Nairobi. The event marked the official launch of the limited-edition Itikadi by Terembe six-piece collection – a vibrant, body-conscious and slow fashion line designed to celebrate the modern woman.
This collaboration brought together; Itikadi Fashion House, who designed and crafted the collection; lifestyle content curator Terembe Cherono, whose vision, to create versatile, multi-occasion clothing that lets women look effortlessly stylish during leisure and everyday life, inspired the line; and Tanqueray, which elevated the event as the official drinks experience partner.
The collection features bold silhouettes and a vivid colour palette of pinks, oranges, yellows and blues, adding depth and vibrancy to the celebration of femininity and style-resonating with Tanqueray’s variants and flavours.
Scaver Saitaga, Brand Manager for Tanqueray, says: “Craft is at the heart of everything we do at Tanqueray, from the careful distillation of our gin to the signature cocktails presented to our consumers. Both Tanqueray and Itikadi share a dedication to quality, authenticity and style, which is a key pillar of our brand. This collaboration celebrates the modern woman who embraces craftsmanship and style in every aspect of her life.
“Guests at the event experienced a dynamic fusion of style and flavour. Tanqueray’s expert mixologists brought the brand’s craft to life with a liquid discovery experience, inviting guests to explore a range of signature cocktails that captured the energy and creativity of the evening. Tanqueray’s presence was woven throughout the experience, right from the stylish décor and relaxed lounge setting to vibrant entertainment, crafted to bring an organic celebration where style and taste blended seamlessly together.
This collaboration underscores Tanqueray’s commitment to cultural innovation and premium experiences in Kenya, blending the worlds of style and fine spirits through a shared passion for craftsmanship.
The Itikadi by Terembe collection officially launched to the public on April 30, 2025, continuing to champion Kenyan fashion and empowering designs that cater to all body types.
