Actress Sarah Hassan at the Kalasha After Party dubbed ‘A Night with The Stars’ in March 2024 in Nairobi.
Luxury tequila brand, Don Julio, took its message of the love of film to the stage by partnering with the 13th edition of the Kalasha International Film and TV Awards. The after-party by Don Julio dubbed ‘A Night with The Stars’ marked a significant step in the brand’s ongoing commitment to fostering and celebrating artistic expression in Kenya, particularly in the film industry.
“We are proud of our commitment to supporting the film industry in Kenya. We look forward to forging further partnerships with industry stakeholders to contribute to its continued growth and development,” said Victoria Mbugua, Brand Manager for Don Julio.
The craft of making quality tequila and the art of filmmaking share some fascinating parallels, both rooted in tradition, meticulous attention to detail and a passion for creating something extraordinary. Celebrated in exclusive cocktail bars, restaurants and nightclubs, the iconic tequila is the choice of connoisseurs, including film stars, around the globe.
“Film serves as a mirror that reflects the essence of society. Just as every frame in a film weaves a narrative, every drop of Don Julio 1942 tells a story of heritage and craftsmanship. From the meticulous selection of the finest blue agave to the use of time-honoured techniques, Don Julio 1942 is an exceptional tequila that embodies dedication and passion in every bottle,” shared Ms Mbugua.
The brand began 82 years ago when a young Don Julio González saw a once-in-a-lifetime opportunity in tequila production. At the age of 17, he took out a small loan and founded the La Primavera Distillery in the highlands of Jalisco, Mexico.
Today, Don Julio is one of the world’s best-selling tequila brands. While the 1942 brand is famous and iconic (named after the year the founder started making tequila), other varieties in the Kenyan market include Blanco, Reposado, and Anejo.
Don Julio joined Diageo’s portfolio in 2015 as part of the company’s strategy to acquire premium-plus brands in fast-growing categories. In Kenya, the tequila was launched in 2023.
“Each bottle represents passion and dedication and is aged for a minimum of two and a half years in American white oak barrels to achieve its signature rich, smooth flavour profile with notes of warm oak, caramel and chocolate, vanilla and roasted agave,” Ms Mbugua explained, adding that the drink is targeted at the discerning Kenyan consumer who enjoys luxury spirits and is willing to pay a premium for a luxury experience.
