When starting your business, of course you’re keen on the quality of the products/ services. You want your customers to experience the best of these. In the process you may end up neglecting the online side of things. Yet this is one of the most critical aspects for a business in the current internet age.
The starting point is to define your target audience and identify their needs. This helps you craft your online content in a way that appeals to them. Use the findings of your research to define your organizational goals. Your site should help you meet both you and your clients’ goals.
When building a website and social media profiles, aim to provide value. Share information that is useful to your target demographic. From blog posts to podcasts and even short videos, whatever you share should educate. The more original your content, the better. Building trust with your audience earns you a following from them. Copy- pasting content puts a dent on your credibility.
A website makes your business more visible. Most people these days begin their interaction with a business by searching for it online. If your website doesn’t appear in the search results, thousands of potential customers won’t see you. There are numerous sites that one can use to set up a website such as WordPress and Wix. When choosing a theme, go for one that isn’t common to help you stand out even more.
Your website doesn’t have to be all fancy and complex. At the very least it should have:
Valuable content
About page
A clear message
A contact page
Easy navigation for visitors (user experience)
Social media accounts are a lifeline for businesses these days. Most people won’t take you seriously if your biz isn’t on social media. You’ll be viewed as inaccessible and archaic. Setting up Twitter, Instagram, Facebook and Youtube accounts is free and easy. The real work comes in when updating them. Post regularly to keep your audience in the know of what you’re doing. Interact with them. Being responsive online is the surest way to attract and retain potential customers on there.
